Resume
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Work Experience
August 2024 - Present
Creative Supervisor
RAPP | Dallas, TX
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Brand leader for General Motors’ accessories and loyalty divisions, overseeing development and execution of CRM campaigns with strong focus on digital.
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Lead, develop, and mentor a team of copywriters.
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Manage production workflow and team resourcing within budget and timing constraints.
Jan 2024 - Aug 2024
Senior Content Analyst
Peloton Interactive | Plano, TX
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Manage cross-functional projects related to the maintenance of internal and customer-facing knowledge bases.
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Transitioned both internal and external knowledge bases from Zendesk to Salesforce, working closely with Business Process and Engineering teams.
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Research, draft, validate, and publish content related to Peloton’s Member Support organization.
2021 - 2023
Senior Copywriter
RAPP | Dallas, TX
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Collaborate with cross-disciplinary teams to execute creative concepts across digital channels with tight turnaround times.
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Created direct mail piece targeting potential Branded Wholesalers for ExxonMobil that resulted in $2.5 million in additional revenue.
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Worked with designers and developers to create templatized emails for Toyota and Lexus dealerships, with my copy serving as a model for other agency writers.
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Manage the creation and publication of RAPP's DE&I monthly newsletter.
2020 - 2021
Copywriter
Toyota Insurance Management Solutions | Plano, TX
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Acted as sole writer for entire company, designing strategic and creative content for both marketing needs and product teams.
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Managed Facebook and LinkedIn accounts, creating and presenting monthly social media reports directly to C-Suite executives.
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Mapped information architecture of and developed micro-copy for the Toyota Insurance quote flow, prioritizing accessibility and user experience.
2014 - 2019
Researcher, Teaching Assistant
Vanderbilt University | Nashville, TN
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Conducted five-year research project that culminated in a successful dissertation defense while managing full course load, teaching duties, and participation in national conferences.
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Crafted grant application materials that resulted in being awarded multiple merit-based and research fellowships.
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Developed campus safety presentation for high school students, focusing on Title IX legislation, sexual assault, and alcohol safety.
Education
2014 - 2019
Ph.D., History
Vanderbilt University
Modern British History
History of Empire
Gender & Sexuality
2014 - 2017
M.A., History
Vanderbilt University
Modern British History
2011 - 2013
B.A., University Scholar
Baylor University
History, French, Slavic Studies
Skills & Expertise
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Brand Strategy
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Microsoft Suite
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Canva
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Figma
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Salesforce
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SEO
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Social Media Management